Handsome is a holistic experience design agency based in Austin.
We create deeply connected brands, services and products that enable powerful relationships between businesses and people.
Southwestern University, the first university established in Texas, has selected Handsome as an Innovation and Design Partner to help redesign their brand and existing marketing channels.
Southwestern University (SU) approached Handsome with the ask to redefine their brand presence in their digital and physical channels.
In early conversations, it became clear that there was a huge opportunity to position SU at the forefront of brand expression amongst other universities.
A School That Thinks Differently
SU, the 175-year-old university located in Georgetown, TX, is unique in many ways. More specifically, its holistic approach to learning sets it apart from other schools. SU teaches students to make connections between seemingly unrelated ideas within courses, across disciplines, and throughout the curriculum. The ability to see beyond silos of learning provides the foundation for true innovation and real-world problem-solving skills.
Over the course of the first few weeks, we’ve been able to work with some of the most intelligent minds in education to help them tell their story. We’ve spoken to numerous prospective, current, and past students as well as parents, faculty and other stakeholders, and we are starting to formulate ideas that we truly believe will change the landscape of university communication.
Prospective Students Expect More
In a time when the demand for delightful product experiences is unprecedented (especially among the college-aged), the current state of design in the educational space as a whole is no longer acceptable.
Choosing a college is an investment in both time and money, not to mention a 2-8 year commitment for both students and parents alike. It is a momentous decision that will affect who students are as people, as well as the course of their lives beyond graduation.
A prospective student wants to know why he or she should choose one school over another, and ultimately wants to be sure he or she is making the right choice. Thoughtfully defining and effectively articulating the essence of the university experience (from brochures to billboards to the homepage) is the first step towards compelling communication.