LifeWorks Launches 2020 Campaign to End Youth Homelessness in Austin
Handsome is a holistic experience design agency based in Austin.
We create deeply connected brands, services and products that enable powerful relationships between businesses and people.
Handsome partnered with LifeWorks to help design and launch their 2020 campaign and website.
LifeWorks, an Austin-based nonprofit organization that supports youth experiencing homelessness, has officially launched a fundraising campaign to end youth homelessness in Austin by the end of 2020. Their goal is to raise $4.9 million over the course of the year to create the housing and programming needed to immediately serve more than 250 youth identified as experiencing homelessness in Austin between the ages of 18-26, and to continue to scale programs and services to serve additional youth in 2021.
As active members in Austin’s design community, Handsome, a holistic experience design and innovation agency, worked pro-bono on the strategy, design, and development of LifeWorks’ 2020 campaign microsite and messaging.
“The passion and dedication of the LifeWorks team leading their 2020 campaign is inspiring,” said Handsome CEO and Co-Founder, John Roescher. “Austin has been our agency’s home since we opened shop, and we wanted to do everything we could to help amplify the significance of their mission to end youth homelessness in Austin this year.”
As part of a nation-wide movement focusing on services and programs homeless youth need to break cycles of instability, LifeWorks successfully reduced youth homelessness in Austin by 25% in 2018. Achieving their goal of fully eliminating youth homelessness by the end of 2020 would make LifeWorks and Austin the first organization and city, respectively, to achieve an effective-zero homeless youth population.