Dell Expands Project With Handsome to Globalize Their Immersive Social Impact VR Experience
Handsome is a holistic experience design agency based in Austin.
We create deeply connected brands, services and products that enable powerful relationships between businesses and people.
Dell Technologies' Social Impact team comes back to Handsome to extend the global accessibility of their joint VR experience.
Dell Technologies’ “ The Clearing ” is an interactive VR brand storytelling experience that immerses users in activities that highlight Dell’s commitment to electronics recycling. The experience also spotlights the steps and process Dell Technologies takes to responsibly recycle customers' old IT to protect their data and accelerate the circular economy. The success of our work on the project – both at SXSW and at Dell Technologies World 2019 – generated well over 10-million social media impressions, exceeding Dell’s initial goals and scope for the engagement.
“I needed an agency that was able to give me a fresh and different perspective on how to share this recycling story, pushing the boundaries of what’s Possible through VR, and ultimately delivering beyond my expectations – that’s exactly what Handsome did,” said Sarah Gilliam, Dell Technologies’ Social Impact Marketing Consultant.
Our work on "The Clearing" leveraged VR as a medium to immerse users into an interactive world designed to showcase Dell's brand values in a fun and engaging way. Our approach to the project and to our on-going work with Dell carefully and holistically considers touch-points like VR and other emerging technologies within a partner's entire brand ecosystem, believing that experiences like "The Clearning" must seamlessly integrate within every other channel Dell uses to market their story.
We are currently redesigning and redeveloping the VR experience so it is accessible to global audiences in languages such as Spanish, Chinese, and Japanese, to support Dell’s mission to reach international markets with their social impact brand commitment. The global roll-out of “The Clearing” is expected to begin at Dell Technology's customer forums beginning in August 2019.