Case Study

Sana Benefits
A healthcare company that has your back

Go-to-market strategy, brand design, and 360 marketing support for a startup reimagining the corporate healthcare and employee benefits space. 

Sana Benefits, a startup offering affordable, accessible, and understandable employee healthcare coverage, asked us to help jumpstart their brand. Together, we created a holistic go-to-market and brand strategy, with creative execution to help them realize their business goals.

Southwestern Style Guide
Southwestern Style Guide

Dealing with insurance carriers can be frustrating, and most corporate plans all look similar and speak the same opaque and confusing jargon. We worked closely with Sana to define and visualize their commitment to human-centered healthcare, simplify their messaging, and bring clarified plan information to the forefront.

Southwestern Style Guide
Southwestern Style Guide
Southwestern Style Guide
Southwestern Style Guide
Southwestern Style Guide

Future of Healthcare Providers

On-demand information, personalized service, and accessibility are things people expect everywhere, and aren't just reserved for consumer product brands. Sana is positioned at the forefront of today's shifting healthcare space, where older competitors are slow to shift their business models towards the simpler, more transparent and affordable plans businesses and employees want.

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