Case Study

Richard's Rainwater
Partnering with the Most Sustainable Bottled Water Brand

On-going brand strategy and design partnership with Richard's Rainwater, focused on improving awareness and access to the purest, most naturally sustainable source of drinking water on the market.

Richard's Rainwater was created out of a desire to change the impact and narrative of bottled water - one of the most environmentally harmful products on the market. Richard's approached us to help them articulate their brand story and commitment to sustainability, and to design a holistic brand system across their full product, digital, and social ecosystem.

Southwestern Style Guide
Southwestern Style Guide
Southwestern Style Guide

Rainwater is the purest, most sustainable source of bottled water on the planet. Without  singling out competitors, Richard's needed to visually articulate where their product fit against competition (64% of which is bottled tap water), the transparency of their filtration and bottling process, and benefits of rainwater for people and for the planet. We created a brand system, website, and 360 marketing content that reflects Richard's commitment to health, happiness, and sustainability.

Southwestern Style Guide
Southwestern Style Guide
Southwestern Style Guide
Southwestern Style Guide
Southwestern Style Guide

Future of CPG Brands

The carbon footprint of CPG brands can be significant, between emissions created from shipping and the environmental impact of packaging waste. Richard's mission to be an always-local, sustainable source of pure drinking water is an important example set for other CPG brands who claim environmental stewardship but often fail to deliver. We hope more consumer brands will take similarly holistic approaches to their brand and product strategies.

Learn about other partnerships including FedexAudi, NickelodeonFacebook, and bthere.