Business Model Roadmapping
Concept Validation Testing
The simplest way to tailor an experience for each user was to enable them to define what was most relevant to them. By creating a contextual, reactionary on-boarding process sensitive to a user's behaviors, we were able to personalize the experience quickly and seamlessly.
Our technologists created an engagement algorithm to intelligently populate content based on user’s behaviors. It was designed to start with an assortment of shows appealing to a broader demographic based on age, gender, and genre. As the user engages with content over time, the algorithm assigns “points” to his or her preferences. The points are categorized to slowly populate each individual user feed with shows of a similar nature.
Kids know what they like. They want to hang with their favorite characters and watch their favorite shows over and over. Unlike adults, their expectations aren’t influenced by an awareness of technology. They immediately need and expect to see their favorite content front and center. Meeting these expectations works to make Nick childrens’ go-to for entertainment and drives value to the brand over time.
When re-designing Nickelodeon’s digital business, it was important for us to not only map out an immediate solution, but also to paint an ideal future and outline the steps necessary to get there. Through several workshops and mapping exercises alongside our Nickelodeon stakeholders, we developed short, mid, and long term strategies that could be implemented and rolled out over time.
Handsome is a holistic experience design agency based in Austin.
We create deeply connected brands, services and products that enable powerful relationships between businesses and people.