User Interface Design
Concept Validation Testing
Through our user-centered branding practice, we had the opportunity to name, create, and establish a brand for product from the ground up. Harbor was selected as the theme, playing into the idea of calmness and as a metaphor for the safe space we wanted to create.
Generating such radical change in the security industry was not going to be an easy feat. It was crucial for us to empathize with the cyber security professional, and to gain an understanding of what would truly add value to their practice. After interviewing CSOs from multiple Fortune 100 companies, we were able to define a framework for an exchange of security stories. We created a secure platform for professionals to confidently reach out to the community without fear of jeopardizing sensitive information.
The success of Harbor was reliant upon industry leaders feeling comfortable enough with the product to actively use it. Aside from robust technical security solutions and invite-only corporate membership; creating a brand image that felt safe and welcoming was key to evoking a sense of confidence in the platform. We implemented a subdued color palette inspired by the warm grey of beach wood, aqua from the ocean, and deep blue from the sky. Illustrations were created with soft line work and copy was composed in a friendly but confident tone.
Handsome is a holistic experience design agency based in Austin.
We create deeply connected brands, services and products that enable powerful relationships between businesses and people.