Case Study

Dell VR
An immersive brand experience

Branding, strategy, design, and development
of a virtual reality experience for Dell’s Social
Impact team.

Dell partnered with us to tell a story about their commitment to recycling and advancing sustainability.

After close collaboration with their Social Impact team, we designed and launched an engaging interactive experience that reached millions of people.

Creating a Brand Moment and Driving Results

Our immersive VR experience helped Dell capture the highest share of voice on social media against tech competitors at SXSW.



increased social reach

(Over 2018 attendance)



social media impressions

(+263% lift from 2018)



on-site attendance

(21% lift from 2018)

“I need an agency that is there to give me a different perspective, push the boundaries of what’s possible, and ultimately deliver beyond my expectations – that’s exactly what Handsome did.”

Sarah Gilliam

Social Impact Manager, Dell

Looking forward.

Great brands exists across each touchpoint they create, and influence the human experiences before and after each of those touchpoints. The story we helped Dell tell at SXSW is being used wherever they have the opportunity to show people how committed they are to social impact, including at Dell World 2019.

We’re actively exploring the role of VR and other emerging technology to help companies like Dell create holistic brand expressions

Learn about other partnerships including FedexAudi, NickelodeonFacebook, and bthere.