User Interface Design
Concept Validation Testing
Not only is transportation vastly different from city to city, but the needs, behaviors and general attitudes towards cars and transportation can also vary. For instance, the daily commute in San Fransisco and New York is very different than it is in Austin or New Orleans. Early on in the research phase the Handsome team headed to several major cities to understand these various differences to help inform the overall design.
From the end to end consumer touch points and operational support to financial models and logistics, every aspect of the service needed to be explored, considered and designed. We mapped out every digital and physical interaction along with the actors involved to show where, when and what would come into play, and how it benefits the business.
When designing the mobile application component we knew that creating an intuitive and quick user experience was going to be paramount. In the midst of rushing from meeting to meeting on a corporate campus, reserving, finding, unlocking and driving the car all need to be carefully considered to create the least amount of friction possible.
Reserve a ride immediately. All within minutes.
Reserve, locate and open the car all with your mobile phone.
In app fuel tracking to provide as much logistics on the car's vitals as possible.
Quick actions to extend your reservation in case you are behind schedule.
When designing Audi’s technology infrastructure and hardware integration we knew everything had to function equally as well as it was designed.
From remotely accessing the fuel level to unlocking and locking the vehicle through the app the engineering and design team closely collaborated throughout the process to make sure every touchpoint was carefully considered.
Handsome is a holistic experience design agency based in Austin.
We create deeply connected brands, services and products that enable powerful relationships between businesses and people.